As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi. You will help build and develop capabilities to drive sustainable GP/case growth by creating best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.
You will lead and develop strategic value generators to support the Benelux sustainable revenue growth through designing, leading, embed & execute relevant best practice Revenue Growth Management practice in Benelux and beyond.
You will build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth
You will guide creation of frameworks, tools, and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
You will guide, challenge, and work together with Sales team to set up contracts in a best way, find new opportunities to grow GP and GP/case.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Key objectives:
- Together with the RGM Manager Benelux you will implement value generators to support Benelux’s sustainable revenue growth through designing, leading, embed & executing relevant best practice Revenue Growth Management practices.
- Streamline and lift current ways of working X-functionally ensuring Sales / Marketing can be self-sufficient where possible, so RGM can focus on the RGM pillars.
- Together with the RGM Manager Benelux you will build and embed the functional capability of all RGM pillars, recommended Price to Consumer, Promotions (including on-trade), Price Pack Architecture & Mix Management, throughout the organization.
- With for FY26 / FY27 a strong focus on promo and mix management.
- Continue the drumbeat on the price to trade and term program increasing optimization and transparency of our trade spend transparency, and enables the commercialization of our pricing strategies
- Develop a framework to deliver (multi)-year accretive price strategy across Bacardi products capturing market trends, economic environment, including project on brand repositioning, working x-functionally with the sales team, the IKAM team, category development and Marketing.
- Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives
- You will be responsible for ensuring that the Europe price strategy is in line with global guardrails and value committee targets
- Responsible for inter-company and inter-channel and inter-customers net price defensibility
- Identify and support the delivery of key customer deliverables, working with Account teams to ensure plans fully adopt the architecture and are realised within the fiscal year
- Challenge & work with the Brand and Commercial teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
- You will guide, challenge, and work together with x-functionally to find new opportunities to grow GP and GP/case
- To identify opportunities by brands to ensure that our brands remain profitable for the customer and Bacardi
- You will drive standardization and simplification of the RGM work throughout Benelux transitioning to one standard European way of operating.
- Apply the frameworks and capability to manage and drive profitability by channel/customer enabling customer marketing and commercial teams to effectively allocate resources.
Develop talent and capability
- Together with Commercial Development, regional and global team, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth
- Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
- Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
- Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working
- Ensure implementation of learning and development plans and sustained learning
- Make sure that Benelux / West Cluster is a source of best practices for Europe
- Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing,
- Strong Commercial skills gained through hands on Commercial roles
- Experience in roles related to understanding customer and channel dynamics
- Change management
- Experience in strategy roles in an international environment in FMCG
- Strong influencing skills gained through hands on experience
- Proficiency in English, Dutch/French a plus
The following experiences are preferred:
- Sales or finance experience
- Local market experience
- Experience in the Spirits and/or overall beverage Industry is a distinct advantage
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.