To support our growth at Mediabrands, we are looking for rockstar talent to join our programmatic team.
Position Summary
Become an expert in assigned platform(s), and mastering the nuances and best practices of cam paign setup, execution, and optimization options. Being constantly up to date of the media land scape & its changes. Develop a functional understanding of digital capabilities, internal tools, and our client business.
Report to Head of Programmatic.
Key Responsibilities
CAMPAIGN MANAGEMENT
- Implement, execute and guide campaigns through their entire lifecycle.
- Administrative campaign setup and follow up in our tools.
- Leverage data and insights from multiple platforms and planning/forecasting tools within DSPs to inform campaign recommendations, budgets, bid strategies, and performance.
- Understand how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms
- Generate reports on a regular basis, ensuring proper campaign delivery and performance
- Analyze campaign data & optimize towards maximum performance
- Be the thought leader in digital media optimization
- In-depth reporting of campaign results to clients
- Analyse reports and gather insights and lessons learned
- Keep an overview of client investment by keeping an impeccable administration
COLLABORATION
- Constructive collaboration within and cross department in gathering and sharing information on latest evolutions, campaigns.
- Work with GCC (our Indian colleagues) for campaign operations.
- Work hand in hand with the Head of Programmatic, as well as Tactical Planners, Coordinators and Account Managers in order to maximize the client strategy
- True team work within and across the Kinesso team
Desired Skills & Experience
DO YOU HAVE...
- A a lot of experience in digital media, with a passion for Programmatic.
- In-depth knowledge of Programmatic, scheduling tools and trends across DSP’s.
- Pro-active actionable person : think, propose & do.
- Problem solving attitude.
- High quality standards: strong analytical and result-oriented mindset.
- Excellent analytical and qualitative skills with the ability to understand complex systems and processes.
- Stress resistant and able to prioritize for self and others.
- Empathic qualities : Knows how to deal with a variety of people and clients under stress.
- Excellent technical skills & tools use.
- True team player because that is what we are.
- Trilinguality is the cherry on the cake (NL/FR/ENG).
IPG Mediabrands & Kinesso is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
