About the ROLE
As Product Marketing Manager for AVEIR™ in EMEA, you will help shape both the strategic direction and hands-on execution of marketing and business initiatives to drive growth of the AVEIR™ leadless pacemaker franchise.
You’ll lead downstream marketing efforts, partner closely with cross-functional teams, and ensure strong commercial alignment. This includes planning and executing product launches, advancing therapy development, and supporting regional business goals.
This role is based in HQ: Zaventem, Belgium
KEY RESPONSIBILITIES
- Own the AVEIR™ portfolio across EMEA and lead cross-functional coordination to drive market growth and therapy penetration
- Analyze market trends and barriers to adoption to define clear, actionable strategies, and lead implementation.
- Develop and execute marketing plans in collaboration with sales, education, digital, clinical, medical affairs and market access teams.
- Partner with EMEA leadership, country management and global marketing to align on business plans and launch strategies.
- Lead product launches across the region, ensuring readiness and impact.
- Support local teams in adapting and executing plans, ensuring alignment with regional goals.
- Develop Scorecard, Define KPIs and Track performance metrics
- Forecast demand; manage supply & mitigate risks proactively.
- Engage with key opinion leaders to support therapy adoption and gather insights.
- Support major congresses and events to strengthen brand presence.
- Ensure profitable growth through portfolio management and financial analysis.
- Travel up to 30% across EMEA to support execution and engagement.
KEY REQUIREMENTS
- +3 years Marketing experience or +5 years if Field or Sales experience. Business acumen and experience preferred.
- Experience within medical devices. Previous experience in Cardiac Rhythm Management or Cardiology is preferred
- Record in delivering results in sales and/or marketing role.
- Analytical, strategic and problem-solving skills
- Ability to translate scientific concepts into commercial strategies
- Project Management and execution skills
- Portfolio Management skills & Product Launch experience
- Strong influence management skills
- Excellent communication skills
- Fluency in English (any additional language is an asset)
Apply Today. Do Work That Matters!
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