About the Role
The mission of the Channel Enablement Manager is to build a sustainable and profitable business by creating compelling solutions for dealers and fleet partners. The role will collaborate across Sales, Dealer & Fleet Enablement, and Retread teams in Europe to deliver a consolidated go-to-market strategy in markets with a direct approach.
Key Responsibilities:
-
Develop and implement value propositions for dealers and fleet partners, ensuring alignment with Bridgestone’s strategic priorities.
-
Segment and analyze the dealer network to tailor solutions and strengthen long-term partnerships.
-
Support the creation and deployment of innovative business models, enhancing customer stickiness, profitability, and premium market share.
-
Conduct market and competitor analysis to identify opportunities and address gaps in the channel strategy.
-
Monitor and report on key performance indicators such as cost-to-serve, customer loyalty, and premium share.
-
Provide strategic support for Pan-European accounts and act as a control tower for channel and network development.
-
Collaborate with internal stakeholders and external partners to design tools and processes that enable growth and operational excellence.
-
Build strong relationships across the dealer and fleet ecosystem, resolving challenges and driving mutual success.
Qualifications & Experience Required
Education & Experience:
- University degree in Business, Marketing, or related field.
- Around 5 years of experience in business development, channel management, or commercial operations, ideally within the automotive, tyre, or related industries.
- Experience with the creation & testing of new business models.
- Experience working in international and multicultural environments.
Technical Skills:
- Strong analytical and quantitative skills with the ability to translate insights into actionable strategies.
- Knowledge of commercial sales channels, fleet operations, and dealer network management is a plus.
Core Competencies:
- Strategic thinker with strong business acumen.
- Good team player with the ability to work under stress.
- Excellent communication and influencing skills.Customer-focused and service-oriented, with a proactive approach to problem-solving.
- Highly organized, adaptable, and capable of working across cultures and functions.
#LI-LV1