Tasks
We’re looking for a Senior Growth/Performance Marketer to join our team and lead the next stage of our pipeline growth at Sitemark. You’ll play a key role in building and running scalable marketing programs that directly support our commercial goals — from generating demand to improving conversion and retention.
This role combines strategic thinking with strong execution. You bring a proven track record in growth marketing, a deep understanding of B2B SaaS dynamics, and a hands-on mindset to design, run, and optimize campaigns that deliver measurable results.
You’ll work directly with our Co-Founder and collaborate with our in-house Marketing Specialist, who supports execution.
Growth Strategy & Leadership
- Translate business goals into a clear, data-driven growth marketing strategy
- Define a repeatable system for demand generation and pipeline acceleration
- Lead the marketing roadmap and identify the highest-impact growth opportunities
- Work closely with Sales to align efforts and support revenue targets
- Own and optimize paid acquisition across LinkedIn, Google, and other relevant channels
- Design, launch, and scale multi-touch campaigns focused on lead generation and conversion
- Define key metrics and ensure consistent reporting
- Test and iterate quickly across channels, audiences, and offers to find traction
- Build automated lead nurturing workflows using HubSpot or similar tools
- Improve attribution, lead scoring, and campaign tracking
- Identify bottlenecks across the funnel and implement solutions to improve conversion
- Own and improve the performance of our website (Webflow) as a key acquisition and conversion channel
- Use data to increase visitor-to-lead conversion rates
- Ensure messaging, SEO, and landing pages are aligned with campaign and product goals
- Provide leadership and direction to our B2B Marketing Specialist
- Share growth best practices, frameworks, and training to build team capability
- Act as a marketing partner to Sales, Customer Success, and Product teams
- 3+ years of B2B SaaS marketing experience, ideally in growth-stage or fast-moving environments
- Have owned performance channels (LinkedIn, Google) and know how to scale them
- Are confident using tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads
- Have worked in a lean, fast-moving environment — and delivered results without needing a large team
- Clear communicator who knows how to prioritize and align stakeholders
- Comfortable coaching others while being able to jump in and execute when needed
- Pragmatic, data-driven, and focused on outcomes
- A role with real impact in the transition to clean energy
- Truly great colleagues. We know everyone says this, but we really mean it
- A collaborative atmosphere where people support each other and want to grow
- The freedom to shape how marketing works at a scaling SaaS company
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