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Market Competitive Intelligence Analyst

IMPERIAL BRANDS
Arrondissement Mechelen, Antwerpen
1 dag geleden

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.


The role

As a Market Competitive Insight Analyst for the Benelux markets, you will be part of the Intelligence Team and work closely with colleagues from Sales and Trade Marketing in Mechelen or Oosterhout. With your expertise, you support them through sharp analyses and reports that strengthen both operational and strategic decision-making. You will focus on the complex and dynamic BeLux markets, covering both domestic and travel retail (border sales). In this role, you will have the opportunity to make a real impact by translating market insights into concrete recommendations. You are highly analytical, able to communicate your findings clearly, and inspire colleagues to take action based on data. In addition, you play a key role in making information and insights accessible across the organization. This position offers the right candidate the chance to further develop their career, make a meaningful impact, and become part of an inclusive, innovative, global FMCG organization supported by 25,000 employees worldwide.


Key accountabilities

  • Monitor performance through KPIs and analyze variances between planned and actual results.
  • Conduct analyses of brand and sales activities, providing targeted recommendations for optimization.
  • Create, update, and manage market and competitor reports for internal use.
  • Train and support colleagues in using reporting tools and independently interpreting data.
  • Identify market dynamics and opportunities based on competitor and market analyses.
  • Translate data into compelling insights that inspire stakeholders and guide commercial decisions.

Skills & experience

  • A bachelor’s or master’s degree in Business Administration, Economics, Marketing, or a related field.
  • At least 3 years of professional experience in an analytical role within FMCG or a comparable sector.
  • Strong analytical skills and experience with quantitative analyses, including market and competitor analysis.
  • Excellent communication skills with the ability to present analyses convincingly to diverse stakeholders.
  • Proactive, self-driven, and able to collaborate effectively with internal partners.
  • Proficient in MS Office, fluent in both Dutch and English (spoken and written).

What we offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary and many extras including a great pension scheme, and generous holiday entitlement. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [email protected] to let us know if we can provide support in helping you complete an application and/or attend an interview.

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