Key Account Manager/ Multi-Channel-Engagement Manager

Summary

The main purpose of the role is two-fold.

Firstly, to drive sales growth and support the development of Incyte’s products and services within territory priority accounts across Belgium/Luxembourg through face-to-face interactions.

Secondly, to manage and implement multi-channel communication strategies, encompassing both one-on-one and one-to-many interactions, in order to enhance customer engagement and build strong relationships.

Key customers will include dermatologists and associated medical personnel. The role is essential in achieving territory targets as well as supporting broader organizational business goals, while ensuring full compliance with the pharmaceutical code, local regulations and company policies.

Duties and Responsibilities (KAM)

• Understand and map the local clinical and access decision processes and identify all key stakeholders
• Develop and execute customer and account business plans, within designated key accounts, to ensure that all appropriate patients have access to INCYTE Pharmaceuticals medicines
• Maximize the potential for sales, and to drive sales growth to realize this potential
• Promote INCYTE IAI Dermatology product to prescribing Dermatology specialists in compliance with Incyte’s code of conduct and legal requirements and according to the marketing and sales strategies defined by the product team
• Deliver therapeutic information on products in line with marketing strategy and product label
• Organize and conduct regional education meetings for physicians and other stakeholders
• Create formal networks with key decision makers within the assigned territory and with important local players; use these contacts appropriately to develop district business within compliance and legal requirements and company policy
• Market surveillance – gain and share customer insights
• Perform local marketing, sales analyses and gain patient flow insights
• Development and management of professional relations with Opinion leaders
• Participation to congresses, meetings and physician trainings
• Documentation and reporting of daily activities, routine administration, etc
• Contribute positively to a strong culture of business integrity and ethics
• Act within compliance and legal requirements as well as within company guidelines

Duties and Responsibilities (MCE)

• Drive the implementation of digital channels and content creation
• Support the definition of Multi-channel Customer Engagement strategies and execute tactical Multi-channel Customer Journeys.
• Implement Central Assisted and Locally Orchestrated multi-channel activities, coordinating with internal stakeholders at both local and regional levels.
• Identify and monitor the multi-channel and media landscape, focusing on topics relevant to our communication goals and customers.
• Enhance customer experience and digital interactions by defining and implementing adequate channels and formats for action, based on data analysis and proactive market research.
• Identify relevant influencers, platforms, formats, and channels within the multi-channel and media environment.
• Cooperate closely with colleagues to manage digital content creation and distribution for HCPs and other targets.
• Define requirements for digital data quality and support internal stakeholders in a data-driven decision-making process.
• Support the planning and execution of communication campaigns, defining, monitoring, and evaluating KPIs and benchmarks reporting to operating departments.
• Manage CRL, CLM and related digital channels (e.g., VAE, Engage, and SFMC).
• Develop a deep understanding of media preferences and communication habits of target groups relevant to our communication goals based on multi-channel trend analysis.
• Contribute to spreading our Company and product value proposition through active topic definition, content creation, and new digital channel implementation.

Requirements

• Life Sciences Degree or equivalent professional qualification
• Experience in Dermatology or inflammatory or autoimmune diseases preferred
• Demonstrated track record in Specialist sales preferred
• Experience in managing multichannel engagement with HCPs, including Rep Triggered Email (VAE), marketing automation (SFMC), , webinars, and 3rd party digital channels.
• Experience in digital marketing, including social media, paid advertising, and SEO (not essential but a strong asset)
• Strong problem-solving mindset with proven ability to successfully lead and manage multiple cross-functional projects.
• Creativity, openness to new ideas, affinity for numbers, and analytical thinking.
• Continuous improvement & innovation mindset driven by curiosity to explore undeveloped market opportunities and a strong interest in emerging healthcare trends
• Passionate team player, focused on solutions and outcomes.
• Comfortable working and communicating in Flemish, French and English
• Self-motivated entrepreneurial mindset and the possibility to work independently

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

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