Go-To-Market Marketing manager

ABOUT US:

Cigna healthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.

Cigna’s mission is to help our customers improve their health, well-being and sense of security by providing access to care. With our whole health approach, we’re focused on addressing health concerns, improving resilience, reducing stress levels and emotional health issues. Our employer promise is to remain steadfast in our commitment to fostering growth and improving lives by offering meaningful work within a positive, inclusive culture that prioritizes our colleagues. We champion teamwork and collaboration and empower our people with cutting-edge technology to drive efficiency and amplify their impact in everything we do. Together we strive to create an environment where every individual thrives and contributes to meaningful change”

Cigna Healthcare, IOH, has an excellent opportunity for an Acquisition Marketing lead. The role is to design and deliver targeted acquisition marketing activities supporting the IOH growth strategy for both large and SMO accounts.

The purpose of the role is to provide strategic support to the commercial team; to map out the sales journey and help drive prospect engagement and ultimately sales through various Marketing tactics, to develop differentiating product positioning and messaging that in the market and enable Sales and Product to ensure they are aligned and work efficiently to generate and close opportunities.

The Acquisition Marketing lead role will play a critical role in helping us achieve our commercial targets. The scope of the role covers our IOH segment including engaging with clients and brokers for the business, and will have significant engagement with senior local market, IOH and IH leaders. Ultimately s/he will be responsible for partnering with key internal stakeholders at all levels of the company (IOH, IH, local) and agency partners to lead the design, implementation, management and optimization of best-in-class, activation activities and campaigns to support the IOH growth strategy.

This position is also responsible for overseeing the development and management of the frameworks, tools, and processes that will guide these activities.

RESPONSIBILITES:

• Develop excellent working relationships with the Sales and Commercial Effectiveness team to deeply understand businesses pain points and provide strategic support to throughout the sales journey
• Support and collaborate with the sales and commercial effectiveness team in driving sales
• Drive effective and exceptional commercial performance by optimising the sales process architecture & grow our distribution channels with a key focus on SMO broker sales
• Develop compelling top of funnel lead-gen and prospect campaigns to with the objective to grow the opportunity pipeline
• Partnering with the IH Digital team and IOH Brand Marketing Manager to establish SEO-proof digital content strategies (SEO)
• Continuously review and adapt the IOH value proposition in line with latest market trends, service innovations and customer needs
• Develop product positioning and messaging to build up a differentiating sales story in the market. Communicate the value proposition of the products to the sales channels and create consistent statements, messaging and the associated proof points.
• Partnering closely with the IH Insights team on research initiatives such as Market sizing, prospect segmentation and broker NPS surveys.
• Plan and participate in the launch and ongoing communication services and products company and develop messaging collateral, documentation
• Supporting the development and execution of in person/virtual events with our prospects and brokers to drive engagement and retention.
• Working closely with the commercial reporting team to consistently measure and assess the effectiveness of our acquisition marketing programs, and make appropriate changes to improve effectiveness and deliver outstanding results
• Leading ad hoc projects and initiatives that help to drive change or improvements for the business and the commercial team
• Defining an agreed strategy and approach and measure all Go-To-Market activities.
• Proactively identify and resolve project challenges and risks, and facilitate mitigation strategies
• Using leadership and project management skills, keeping management informed of project status, problems, plans, and meetings, etc.
• Collaborate with different functional teams and internal stakeholders to effectively execute Go-To-Market activities
• Committing to continuous learning and improvement of leadership skills
• Demonstrating behaviours consistent with Cigna values.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.