Channel Enablement Manager - EU
POSITION SNAPSHOT
ABOUT US
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
ABOUT THE ROLE
About the Role
The mission of the Channel Enablement Manager is to build a sustainable and profitable business by creating compelling solutions for dealers and fleet partners. The role will collaborate across Sales, Dealer & Fleet Enablement, and Retread teams in Europe to deliver a consolidated go-to-market strategy in markets with a direct approach.
Key Responsibilities:
Develop and implement value propositions for dealers and fleet partners, ensuring alignment with Bridgestone’s strategic priorities.
Segment and analyze the dealer network to tailor solutions and strengthen long-term partnerships.
Support the creation and deployment of innovative business models, enhancing customer stickiness, profitability, and premium market share.
Conduct market and competitor analysis to identify opportunities and address gaps in the channel strategy.
Monitor and report on key performance indicators such as cost-to-serve, customer loyalty, and premium share.
Provide strategic support for Pan-European accounts and act as a control tower for channel and network development.
Collaborate with internal stakeholders and external partners to design tools and processes that enable growth and operational excellence.
Build strong relationships across the dealer and fleet ecosystem, resolving challenges and driving mutual success.
Qualifications & Experience Required
Education & Experience:
- University degree in Business, Marketing, or related field.
- Around 5 years of experience in business development, channel management, or commercial operations, ideally within the automotive, tyre, or related industries.
- Experience with the creation & testing of new business models.
- Experience working in international and multicultural environments.
Technical Skills:
- Strong analytical and quantitative skills with the ability to translate insights into actionable strategies.
- Knowledge of commercial sales channels, fleet operations, and dealer network management is a plus.
Core Competencies:
- Strategic thinker with strong business acumen.
- Good team player with the ability to work under stress.
- Excellent communication and influencing skills.Customer-focused and service-oriented, with a proactive approach to problem-solving.
- Highly organized, adaptable, and capable of working across cultures and functions.
WHAT WE OFFER
At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.
