Strategic Marketeer

Be the creative architect behind our market impact!

As a Strategic Marketeer at Equans, you play a key role in refining our marketing approach, bridging strategy and communication to enhance our market positioning. You collaborate with Marcom specialists and the Market Insight Manager to turn data into actionable strategies, elevating Equans' reputation as a leader in the industry.

Your work location: our headquarters in Brussels (Phoenix-building).

• conduct desk research to filter and analyze strategic information within the company and the Group
• act as a link between the Strategy & Business Development team and Marketing
• engag with colleagues across the business to gain insight into their history, vision, products, financial goals, and future outlook
• map the global market landscape for Equans solutions, identify key competitors and their differentiators
• segment customer profiles and personas through desk research and customer interviews
• perform SWOT-analyses to guide strategic decision-making
• defin Equans’ value proposition and positioning pyramid
• craft compelling messaging that transforms our unique selling propositions (USPs) into impactful content
• brief the Marcom team to develop a clear connection plan with defined deliverables, touchpoints, and creative elements
• defin key performance indicators (KPIs) across the entire conversion funnel, in collaboration with the Digital Marketing Lead

• master’s degree in marketing or a related field, with relevant experience demonstrating your expertise
• at least 10 years of experience in marketing strategy, preferably within a large group or corporate environment
• a passion for customer insights and crafting impactful narratives
• a collaborative & creative mindset, enjoying teamwork with managers and technical experts
• your strategic mindset which aligns marketing efforts with business objectives
• your desire to solve problems creatively and build strong customer relationships through innovative approaches
• fluency in Dutch, French, and English

As a natural-born marketer with an insatiable curiosity to uncover customer insight, you embrace complexity and are the Voice of the Customer.

At Equans, you find an exciting career within a stable and financially sound company. You help shape the future of our marketing strategies by working on challenging, diverse projects and supporting our clients through today’s three major transitions: the energy transition, the industrial transition, and the digital transition.
You have the opportunity to discover cutting-edge technologies and further develop your skills.

Joining Equans is more than that! You also get:

• a competitive salary in line with your education and experience
• interesting training and career opportunities
• group-, hospitalization insurance
• eco & meal vouchers, representation allowance, 13th month, holiday pay
• lease car (with fuel/charging card)
• smartphone with subscription, internet fee
• additional paid leave, homeworking
• discounts through Benefits@Work (culture, sports, travel, and more)

Add to that the contagious warm atmosphere at Equans, and what are you waiting for?
We look forward to welcoming you!

Are you interested in this position and do you have questions? Please contact our HR colleague Karine Paelinck - 0475 63 12 52 or [email protected] or linkedin.com/in/karine paelinck