Job Description Summary
Lead the Marketing and Market Development function for MMS in the Western Hub (France & Benelux), driving strategic growth, market innovation, and solution adoption. This senior role requires deep marketing expertise, strong business acumen, and leadership capabilities to define market priorities, guide investments, and build a high-performing team. Responsible for executing integrated marketing strategies and enabling value-based selling across the region.Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Our vision for Medication Management Solutions at BD
With our technical capabilities, the Medication Management Solutions (MMS) team are able to manage multiple systems and our operational capabilities enable us to have medications available when and where needed, reducing inefficiency and waste for nursing and pharmacy teams.
About the role
Lead a team of 4 and drive over $25M in revenue, owning strategic marketing and business development for MMS in the Western Hub.
You’ll shape and implement 1–3 year go-to-market strategies, pricing plans, and growth initiatives. This role blends strategic thinking with hands-on leadership across marketing, solution design, sales enablement, and data-driven optimization.
You’ll partner closely with sales, influence cross-functional teams, and lead key initiatives. A strong focus on customer messaging, KOL engagement, and market access will be essential. Bring your expertise in branding, product management, and marketing execution to build impact across the region.
Main responsibilities will include:
- Drive Growth and Marketing Strategy: Establish and lead marketing programs to activate and operationalize the MMS strategy in the Western Hub.
- Innovate for Competitive Advantage: Identify and implement innovative solutions and services that differentiate the business in the market.
- Optimize Financial and Business Performance: Ensure marketing efforts contribute to financial goals and overall business success.
- Lead Product and Solution Launches: Oversee the development and execution of go-to-market strategies for new products and solutions.
- Generate Market Insights: Use research and analytics to inform strategic marketing and product development decisions.
- Manage Marketing Communications: Collaborate with EMEA Marketing to execute brand-aligned communication plans, events, and campaigns.
- Enhance Proposal and Tender Strategies: Develop effective processes for winning business through compelling proposals and tender responses.
- Support Market Development Initiatives: Contribute to market shaping and development opportunities to expand business potential.
- Lead and Develop Teams: Manage and grow a high-performing team, including direct reports and cross-functional commercial teams.
- Collaborate on Commercial Strategy: Work closely with Business Development on managed services and bids, ensuring alignment with commercial objectives.
About you
- Extensive Healthcare Proven Experience: Minimum 8 years in marketing/business roles within healthcare, including exposure to managed services.
- Medical Device or Life Sciences Expertise: At least 3 years in product or market management within the medical device or life sciences sector.
- Educational Background: Bachelor’s degree required; MBA or postgraduate marketing qualification preferred.
- Team Leadership in Matrix Organizations: Proven experience leading teams and managing managers in complex, matrixed environments.
- Strategic and Analytical Thinking: Strong strategic agility and analytical skills to drive marketing decisions and innovation.
- Omnichannel and Digital Marketing Proficiency: Demonstrated success in digital marketing and omnichannel strategy execution.
- Change Leadership and Innovation: Acts as a change agent with a growth mindset, promoting new insights and driving transformation.
- Autonomous Execution and Flexibility: Results-driven, action-oriented, and capable of working independently with minimal direction.
- Communication skills : English, Dutch and or French
Click on apply if this sounds like you!
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
To learn more about BD visit: https://bd.com/careers
Required Skills
Optional Skills
.
