- Position
The Junior Product Manager is responsible for the coordination of local implementation & orchestration of the star launches, following the International Marketing Strategy, with a 360 view on their category together with the Senior Product Manager for the BNL market. Additionally, they are also responsible for analyzing the specificities of the local competitive environment and clients to fine-tune the international strategy for local implementation.
- Job responsibilities
Local adaptation of international strategy & marketing plan
- Deliver an efficient & impactful 360° plan for every star launch, maximizing every touchpoint with every stake–holder (PR, Training, Merchandising, Trade Marketing, CRM & E-Business…)
- Close collaboration with MOP Europe teams to share best practices and stretch every launch plan
- Sales cycle meetings preparation and harmonization by categories: presentation of each cycle’s novelties to the sales teams, development of sell–out tools Key contributor to every business review preparation & participation to pre-budget annual meeting
Operational marketing & reporting
- Monthly sell-out analysis based on Nielsen panel
- Star launches reporting and follow–up for MOP Europe teams
- Close collaboration with customer service, KAMs & Retail managers for every star launch preparation
- Close participation in business review preparation: BU, R1, R2 (sales review by commercial line, expenses review, Orion reporting & post BR adjustments
- Responsible of the yearly construction & monthly follow-up – Sampling plan
- Monthly expenses monitoring for A&P Analysis of every star launch ROI, together with involved departments, with follow – up and learning/action plans
Forecasting
- Logistic Forecasting Sales products, POSM, Testers, Samples and AOG Financial Forecasting Sell-in BNP by product, Sell-out Market share by product
Operational Media
- Operational follow-up of media plan Assets delivery to media owners in line with media plan
Trainee Management
Recruitment, training and Management of temporary assistant (trainees)
Key Figures & Assessment Criteria / Objectives
- Nielsen Panel: Rankings & SoM (monthly sell – out)
- Budget Monitoring: Media, Sampling, POSM Menu
- I mpact, creativity, efficiency & quality of the Star launches 360
- Profile
Person Specification
- Strategic, analytical, well organised and pro-active
- Diplomat, able to flex style across varying levels of internal and external contacts to build consensus
- Committed, problem solver, with the ability to think laterally
- Commercially curious, always looking for the best way to create engagement with retailers, BCs & customers Clear and concise communicator
Profile
- Education: Business school - Bachelor / Master
- First experience in marketing requested
- Experience in beauty is a plus
- Language skills: excellent written and spoken knowledge in French and English
- Knowledge of the Dutch is a plus
- Social skills: energetic, sociable, communicative
- Affinity: lifestyle and luxury
- Excellent skills in Excel and Power point
- Additional information
Relationships
- Internal: Group Manager, Trade Marketing and Merchandising Team, Retail Team, Key Account Managers, Customer Service, Training Team, Business Controller, Local BeNeLux Management Team, Operational Marketing Team Dior Headquarters
- External: Media agency, Printing agencies, Production partners, Translation agencies, Retailers
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