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Digital Coordinator

IPG Mediabrands
België
4 dagen geleden

Location: Belgium
|
Agency: Kinesso - Belgium
Ref#: 20535
|
Type of Contract: Regular


Are you passionate about digital media, data-driven strategy, and delivering outstanding campaign results? We are looking for rockstar talent to join our dynamic team as a Digital Coordinator, where you'll be at the core of media buying excellence, collaborating with top-tier clients, agencies, and digital experts.


Key Responsibilities

As a Digital Tactical Planner, you are responsible to closely work with the Digital Tactical Planners and ensure through different tools ensure the good start and follow-up of the campaign

  • Follow up on booking & invoicing process
    • Be responsible of internal and external invoicing
    • Create estimates & schedules as soon as the campaign has been validated by the client
    • Make sure the client has signed the schedule
    • At the end of each month, check that all your estimates are ok to be invoiced

  • Digital direct buying
    • Create the digital plan into our planning tool Bridge (manage plans, trafficking, tech specs, reporting + communication between experts)
    • Creation and follow up of direct buy.
    • Direct contact with publishers
    • Estimate performances of the plan (based on previous reportings) in collaboration with the experts of other disciplines (search, social, programmatic)

  • Follow up campaigns
    • Ask for technical specifications as soon as the campaign has been validated by the client
    • Monitor delivery of the campaign and keep inform the tactical planner
    • Day-to-day follow up and keep inform the tactical planner

  • Material follow up
    • Ensure we receive material so we can start the campaign on timE
    • Ensure the good delivery to the experts
    • SPOC for the creative agency (delivery of material)
    • Ensure all the deeptracking tags are well implemented to start the campaign (test it together with the trafficking team)

  • Reporting: Compile mid and end consistent reporting. Provide actionable insights.

  • Tools: Euro Job, Marketing Intelligence Engine (MIE), Tableau, Heavy Planet, Bridge, Buying tools

Desired Skills & Experience

  • Experience in digital media buying or related fields.
  • Strong understanding of digital media channels and performance marketing principles.
  • Excellent communication and collaboration skills.
  • Detail-oriented, administration lover with strong analytical and problem-solving abilities.
  • Fluent in English, Dutch and French.
  • Proficiency in digital tools and platforms is a plus.
  • Ability to work both independently and as part of a team in a fast-paced environment.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

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