Are you passionate about digital media, data-driven strategy, and delivering outstanding campaign results? Join our dynamic team as a Digital Tactical Planner, where you'll be at the core of media planning excellence, collaborating with top-tier clients, agencies, and digital experts.
Key Responsibilities
As a Digital Tactical Planner, you will:
- Maintain proactive and transparent communication with agencies and clients, ensuring they’re always up to date on campaign progress.
- Stay current with digital trends, innovations, and best practices in the ever-evolving digital media landscape.
- Collaborate closely with agencies to align on goals and drive satisfaction.
- Work hand in hand with Digital Executives to ensure seamless campaign setup and execution.
- Deliver clear, structured expert briefings to support efficient implementation.
- Represent the company in client-facing meetings when requested by the agency.
- Develop data-driven, goal-oriented digital media strategies in consultation with experts and strategists.
- Identify the most effective digital channels for campaign execution (Search, Social, Programmatic, Direct IO, etc.) and allocate budgets accordingly.
- Collaborate with the AdOps team to ensure precise tracking for robust performance analysis.
- Monitor campaign budgets, ensuring optimal spending and maximum return on investment.
- Analyze campaign data to generate actionable insights and improve future strategy.
- Prepare and present detailed campaign reports including KPIs, trends, and performance evaluations.
- Conduct A/B tests to continuously optimize campaign elements.
- Report directly to the Tactical Planning Lead.
- Collaborate with Magna on specific projects, such as TV negotiation budgets.
- Keep an eye on the media landscape – from publisher updates and rate cards to tech developments and media innovations.
What We’re Looking For
- 3+ years of experience in digital media planning or related fields.
- Strong understanding of media channels and performance marketing principles.
- Excellent communication and collaboration skills.
- Detail-oriented with strong analytical and problem-solving abilities.
- Fluent in English, Dutch and French is a strong asset.
- Proficiency in digital tools and platforms (e.g., Google Ads, DV360, Meta Ads Manager, Google Analytics, etc.) is a plus.
- Ability to work both independently and as part of a team in a fast-paced environment.
What We Offer
- A stimulating and innovative work environment in a fast-growing media organization.
- Competitive salary package and benefits.
- Opportunities for personal and professional growth through internal training and external workshops.
- Hybrid working possibilities with a healthy work-life balance.
- Exposure to high-profile clients and cutting-edge digital campaigns.
- A supportive, expert-driven team that values knowledge sharing and collaboration.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com
