Description
ICF Next is a global consulting agency providing strategic communications, digital solutions, and public engagement services to institutions and organisations across Europe. We work at the intersection of creativity, technology, and policy to deliver impactful campaigns and meaningful engagement.
This position is based directly within one of our client organisations, where the selected candidate will work closely with internal teams and stakeholders to support their social media strategy and execution.
Role Overview:
The Social Media Manager will be responsible for designing and executing social media campaigns across designated channels. This includes proactively proposing innovative ways to present and promote policy initiatives and their outcomes through engaging digital content.
Key Responsibilities:
Develop and publish daily content in collaboration with multiple departments.
Work closely with internal teams (web, audiovisual) to design and implement social media strategies.
Manage online communities and actively participate in conversations across platforms.
Respond to user inquiries and feedback in alignment with institutional goals.
Monitor user-generated content to identify risks and opportunities, and report findings to relevant stakeholders.
Collaborate with external partners such as influencers and content creators.
Define short- and long-term KPIs for both organic and paid social media campaigns.
Set up, manage, and optimize social media advertising efforts.
Collect, analyze, and interpret social media data using analytics tools to uncover actionable insights.
Provide regular and ad hoc reports on user behavior, advertising opportunities, and campaign performance.
Continuously monitor social media performance and evaluate the impact of initiatives and experiments.
Required Skills and Qualifications:
Strong research and writing skills, with the ability to translate complex policy language into accessible content.
Proficient professional with over 5 years of experience in social media management.
Proven creativity and originality in developing strategies and content.
Ability to assess risks and opportunities in user-generated content.
Experience with social media analytics and reporting tools.
Familiarity with Meta Business Suite or equivalent advertising platforms.
Strong data interpretation skills and ability to craft narratives from metrics.
Knowledge of search engine optimization (SEO).
Ability to communicate insights and results effectively to stakeholders.
Languages:
English: C1 level (understanding, speaking, writing)
French: B2 level (understanding, speaking, writing)
Profile:
Proficient professional with over 5 years of experience in social media management.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Brussels, Belgium (BE75)