Digital Marketer

Zoetis is currently looking for a Digital Marketer based in our office in Zaventem (BE) or Capelle aan den IJssel (NL).

The Digital Marketer Benelux is a hands-on, data-driven professional who brings digital campaigns to life across the Benelux region. With a strong focus on execution, this role is responsible for delivering high-impact marketing initiatives, optimizing customer journeys, and leveraging marketing automation to drive engagement and results, primarily driven from Sales Force Marketing Cloud.

They manage end-to-end campaign delivery—from planning and asset creation to execution, tracking, and reporting—ensuring every campaign is delivered on time, on target, and with measurable impact. The Digital Marketer uses insights and performance data to continuously improve digital activities and support the commercial team with effective tools and content.

With a sharp eye for detail and a passion for digital marketing, they contribute directly to customer engagement, brand visibility, and business growth.

POSITION RESPONSIBILITIES

• Data-driven marketer, driving digital marketing campaigns & marketing automation initiatives
• Extensive experience with paid marketing & marketing automation tools (Sales Force Marketing Cloud)
• Comfortable in a data driven environment, analyzing the impact of marketing efforts and translating these learnings into action points for further digital initiatives
• Executes brand’s online strategies & marketing plans, including paid media, media creation & cost management
• Develops metrics and insights based on channel performance (result / investment)
• Coordinates across Business Units and workstreams to ensure campaign alignment and effectiveness
• Collaborates, develops and shares insights and best practices in channel execution across markets
• Ensures deployment and adoption of digital tools and automation systems within the organization
• Develops training / education materials to help drive digital transformation / change management
• Responsible for digital channel effectiveness and analytics

ORGANISATIONAL RELATIONSHIPS

Internal:

• Reports to Digital Channel Lead Benelux, Nordics, Ireland
• Close working relationship with International Centre of Excellence organisation
• Close working relationship with Sales and Marketing BU colleagues, particularly Marketing Managers.
• Partnership with colleagues in Data & Analytics team
• Actively participates in continuous improvement in this area

External:

• Stays close to the customers (both direct and indirect) reality and responds to opportunities in the market place

RESOURCES MANAGED

Financial Accountability

None

Supervision

No direct accountability

EDUCATION AND EXPERIENCE

• Higher education in the marketing or digital field
• Min. 3 years of experience with digital marketing and marketing automation tools
• Must have strong experience in Salesforce Marketing Cloud and Salesforce CRM
• Experience in content design and related tools, such as Canva
• Languages: both Dutch & English are required, FR is a strong asset

TECHNICAL SKILLS AND REQUIREMENTS

• Feels at ease in tools & systems, but also knows the processes behind.
• Is familiar with marketing automation software, CRM and CMS systems (Sales Force Marketing Cloud)

PHYSICAL POSITION REQUIREMENTS

• Location is based in Capelle ad IJssel or Zaventem
• Travel requirement: regular within the Benelux region

COMPETENCIES

Key skills for the position include organization and rigor, ability to formulate proposals and solutions in response to business and internal customer needs, excellent listening and communication skills, ability to interact with various populations and be comfortable with statistics and quantitative analysis.

• Ability to perform under pressure                                  Constantly changing systems & tools in a traditional industry.
• Seeks and strives for continuous improvement           Always strive for efficiencies in all parts of the process.
• True team player                                                                Nothing can be done without the endorsement of the colleagues.
• Customer-oriented                                                            All you do and set in motion is ultimately to be closer to the                           

                                                                                              customer and make sure Zoetis is top-of-mind.

• Strong communication skills                                            You’ll be collaborating with different stakeholders indirect, where

                                                                                               communicative agility is a key to your success.

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.