Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Diegem, Flemish Brabant, Belgium, Madrid, SpainJob Description:
Johnson & Johnson is recruiting for Shockwave Medical Inc. a Senior Product Manager Reducer, to be located in Belgium.
About Cardiovascular
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech.
Position Overview
We are looking for a Senior Product Manager with experience in medical device marketing in the cardiovascular space that has a proven track record of success with a focus on downstream marketing.
As the Shockwave Reducer Sr. Product Manager, you will drive marketing strategies for existing products, the go-to-market strategy for new products, plus, be involved with and potentially lead market development efforts for the Reducer System. This role is primarily focused on European and some international markets. Experience effectively working in a global environment preferred.
Key Responsibilities
- Develop, implement, and coordinate execution of regional marketing activities for existing products and new product launches, in collaboration with local country managers and marketing coordinators.
- Assist in the development of the annual marketing plan and marketing budget
- Create product marketing documents that describe high-value clinical cases, best practices, and customer testimonials.
- Develop & maintain robust relationships with HCPs to drive awareness and adoption of the Reducer System.
- Regularly update campaign materials and promotional assets as the Reducer System market presence evolves and customer needs/preferences change.
- Conference/trade show planning and execution in collaboration with medical education.
- Partner with the Training and Education Manager to train the field force (sales, clinical, distributors) and develop training assets.
- Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.
- Assess and implement digital marketing Initiatives.
- Assist in the development and execution of global product launch plans for new products, including inventory planning, account targeting, segmentation, marketing materials development, and sales support materials and field training.
- Measure the success of products launch and new marketing programs: develop trackers and dashboards and monitor KPIs.
- Other duties as assigned.
Requirements
- Ability to build successful partnerships with the sales force, develop relationships with key opinion leaders and to modify strategies and tactics, when necessary, based on voice of customer and emerging trends.
- Effective communication skills with all levels of management and organizations.
- Excellent collaboration skills with an ability to gain the respect/buy-in from your stakeholders across Shockwave Medical.
- A demonstrable ability to understand the needs and economics of the business and the market around it.
- Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
- At ease in a clinical selling environment.
- Experience with CRM systems/marketing content approval processes
- Bachelor’s degree plus MBA or “Equivalent experience” could be considered.
- Product marketing experience in the medical device field required.
- Marketing of cardiovascular related products is a plus.
- Fluent written and spoken English, plus one additional major European language preferred.
- Experience bringing new novel products to market is a plus.
- Up to 50% travel may be required.
