Meaningful Work From Day One
Reporting to the Country Manager Belux, the On-Trade Senior Sales Specialist leads a team of 6 sales professionals based all across Belgium and Luxembourg in charge of developing the B-F brand portfolio through the On Trade channel (bars, outlets and wholesalers).
His/Her main responsibility consists in implementing and monitoring the execution of the sales strategy for the On Trade networks and establishing fluid relationships with Key Account Management and Trade Marketing to increase visibility, distribution volume, brand education and promotion.
What You Can Expect
- Implement local On Trade sales strategy through visibility, education, promotional and price policies.
- Drive the negotiations at regional level with the relevant wholesalers, remaining consistent with national negotiations.
- Manage the On Trade Sales team.
- Maintain a perfect collaboration with the Key Account Managers, marketing and trade marketing teams.
- Plan and implement local, regional or national sales activities.
- Assist, train and develop the commercial teams.
- In collaboration with the National On Trade Manager, build the annual sales plan and adjust it quarterly to achieve the strategy.
- Analyze the results through KPI’S, taking quick decisions/initiatives to reach the targets.
- Organize incentives and bonuses to boost the teams.
- Organize, plan and present national On Trade meetings.
What You Bring to the Table
- Strong knowledge of the Belgium and Luxembourg On Trade distribution market and at least 5 significant years in this business.
- Solid leadership skills.
- Great commercial skills with obvious negotiation expertise.
- Organized, charismatic, and showing adaptability.
- Analyze business with rigor and adapt to an uncertain market
- Willing to join the Belgian subsidiary of a large company, with strong values and a long term project.
- Previous experience in the beverage alcohol industry is an asset.
- Fluent French, Dutch and English
What Makes You Unique
- You are a true people leader, and have a passion for the On Trade channel. Having a strong experience in developing commercial relationships with Bars, Outlets and Wholesalers, you are capable of analyzing market trends and results, and translating them into business opportunities. You are results driven, and willing to grow in a dynamic environment, by sharing your skills to develop your team.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Sales
City:
Brussels
State: Brussels-Capital Region
Country: BEL
Req ID: JR-00009204
