🐶 A bit about us
At Butternut Box, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food - without any nasties. That’s why we make freshly prepared dog food, cooked like you would at home and delivered in perfect portions.
As a B-Corp certified company, we’re committed to sustainability and making a positive impact on our customers, our people, and the planet. Since launching in the UK in 2016, we’ve expanded rapidly across Europe, including Belgium, the Netherlands, Germany and Poland.
We’re on a mission to help dogs live happier, healthier and longer lives - and we need brilliant people to make that happen. Direct Sales has been at the heart of Butternut Box’s growth since 2018.
📣 A bit about the role
Since we are growing rapidly in Belgium, we are now looking for our first National Sales Manager Belgium to lead our Direct Sales operations across both Flanders and Wallonia. This is a full-time hybrid role, ideally based in Brussels (but we’re open to discuss working from Antwerp or Ghent).
You’ll oversee a team of 4 full-time managers - each leading either Events or Direct Sales in their region, plus around 25 Brand Ambassadors. Together, you’ll deliver ~400 events a year and drive new customer acquisitions.
You’ll be the most senior team member in our Belgian office, shaping a high-performing, motivated and fun culture.
In this role, you will:
- Spend your first month in the field selling to master the sales cycle and earn your team’s respect, after that step in for major events while DS managers lead day to day
- Lead, coach and develop 4 direct reports (Event Managers & Direct Sales Managers for FL and WAL)
- Organise team training days with your managers
- Analyse weekly performance and implement actions to improve KPIs
- Set and execute Belgium’s Direct Sales strategy
- Manage and scale new channels (e.g. door-to-door sales, lead calling)
- Work closely with the Head of Sales Benelux and the BNLX leadership team
- Be a confident budget owner with strong analytical skills, driving the delivery of Direct Sales Belgium targets by keeping your team focused on the right actions and initiatives both short and long term
- Foster a winning team atmosphere and culture
👋 A bit about you
Must-haves:
- Native/fluent Flemish and French, professional proficiency in English
- Biased towards taking action, a can-do mindset, competitive spirit and target driven
- 4+ years’ B2C or (fast-paced) B2B sales experience
- Management experience of multiple full-timers
- Passion for sales and people, a team player who thrives in a fast-paced and people driven channel
- Confident budget owner who can create a strong commercial strategy and forecast, using strong analytical skills
- Skilled communicator and presenter, can inspire and work with different personalities
- Organised and able to manage competing priorities effectively, for you and your team
- Love dogs and know how to connect with dog-loving audiences
- Full-time availability
- Valid working rights in Belgium
Nice-to-haves:
- Direct Sales or experience with organising or attending events in Belgium
- Bachelor’s Degree or equivalent experience
- Track record in launching or scaling new sales channels
🙌 What we offer
- 💰 Gross annual salary + commission + 13th month + holiday allowance: your annual gross On Target Earnings (incl. all allowances) would equate to roughly 63-73.000 euros
- 🚆Full travel reimbursement (up to €350/month) and if required the opportunity to use share cars when visiting event locations
- 📈 Equity options, so you're part of our shared success
- 🏖️ 25 vacation days + public holidays + 1 day of anniversary leave each year
- 🐾 5 extra 'paws' days per year for personal growth & well-being
- 📚 €500 annual personal learning & development budget
- 🍽️ Daily meal cheques
- 🏥 DKV hospitalisation insurance
- 💼 Pension plan: 2.75% employer contribution (no employee contribution)
- 👶 Extensive parental leave
- 🏡 Hybrid working: 3 days office, 2 days home
- 🚲 Lease a Bike scheme
- 🎉 Fun socials & team activities
- 🌍 Volunteering options at dog shelters during working hours
- 🦴 Discounts on Butternut Box for your own dog (or those of family & friends)
- 🏆 Paid sabbaticals for employees with 5+ years of tenure
📢 Our interview process
1️⃣ Initial call (30 min) with our People Manager BNLX
2️⃣ Take-home task to showcase your skills and approach
3️⃣ Technical & competency interview (1 hour)
4️⃣ Values interview (1 hour) + coffee chat with your future manager
We encourage cover letters - but they’re not mandatory. If this role excites you, we’d love to hear from you!
❗ A few things to note
We are an equal opportunity employer and value diversity and inclusion. We welcome people of all nationalities, backgrounds, experiences, and perspectives.
We take our responsibility to our community, planet, and business seriously - we’re a B Corp and constantly striving for better.
We are not able to offer visa sponsorship for this role.
Apply now and help us make tails wag all across Belgium! 🚀🐾
#LI-Hybrid
