Market Insights Manager

As a skilled Market Insights Manager, you'll take charge of market research, customer knowledge gathering, and data analysis while working closely with the Strategic Marketeer, Digital Marketing Lead, and IT team. In an innovative environment focused on change and continuous improvement, you’ll play a key role in optimizing our segmentation strategies and strengthening our overall market position.

Are you passionate about transforming data into actionable insights? Then keep on reading and help us better understand our customers and the markets we serve.

• conduct in-depth market research to identify trends, opportunities, and potential challenges within our industry
• analyze existing data in our database to extract valuable customer insights and segmentation opportunities
• collaborate with various departments to understand their specific needs for market intelligence
• develop and maintain detailed customer profiles and personas based on data analysis and market trends
• create clear reports and presentations to communicate key findings and recommendations to stakeholders
• continuously monitor the market and perform competitor analysis to identify strengths, weaknesses, and best practices across client segments
• work closely with the Strategic Marketeer to align customer insights with marketing strategies and campaigns
• keep a constant watch on market conditions to ensure we stay ahead of industry developments

• a bachelor’s or master’s degree in marketing, business analytics, market research, or a related field, combined with relevant work experience demonstrating your skills
• at least 5 years of experience in market research or insights management, preferably in a Group setting
• proficiency in data analysis tools and market research methodologies
• strong analytical skills to translate complex data into meaningful insights
• excellent communication skills to clearly articulate findings and recommendations to diverse audiences
• a collaborative spirit and a passion for working with different departments
• a strategic mindset, with the ability to align insights with business objectives

If you have a keen analytical mind and love diving into data to uncover customer insights, what are you waiting for ? Apply now!

Then join our experts and play a key role in shaping our market strategies through insightful analysis and data-driven decisions. You get the opportunity to use your skills as well as to discover cutting-edge technologies and help customers in the 3 major transitions of today: the energy transition, the industrial transition and the digital transition.

Joining Equans is more than that! You also get:

• a competitive salary in line with your education and experience
• interesting training and career opportunities
• group-, hospitalization insurance
• eco & meal vouchers, 13th month, holiday pay
• lease car (with fuel card/charging card), parking
• smartphone with subscription, internet fee
• additional paid leave, homeworking

We are looking forward to meeting you!

Does this description fit you and would you like more information? Contact our HR colleague Karine Paelinck - 0475 63 12 52 - [email protected] - https://www.linkedin.com/in/100043