JOB DESCRIPTION:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Abbott is currently looking to recruit a

Director Regional Marketing EMEA & APAC, Heart Failure (m/f/d)

Based in Zaventem (Brussels), Belgium

Position Overview

The Regional Marketing Director for Heart Failure (HF) will oversee strategic marketing and communications across EMEA & APAC, with full responsibility for product lifecycle management, market expansion, and achieving regional business goals. Reporting directly to the HF Divisional VP EMEA & APAC, the role includes leading a regional marketing team and providing strategic direction across countries and product lines.

Key Responsibilities

• Lead and develop a team of marketing experts, providing guidance and coaching to drive the achievement of strategic milestones while developing talent and supporting their career development plans.

• Lead the executive leadership alignment and approval process for strategic marketing programs and deliverables.

• Create regional demand for products in a customer-centric manner (exemplified by high satisfaction of needs and therefor appropriately differentiated and adding value)

• Be the regional product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors and customer needs.

• Collaborate with the key cross-functional partners (e.g. insights, product management, Market Access, Strategic Planning) to drive the regional adjustment and execution of GTM launch plans for new products and on-market product improvements.

• Drive collaboration with global HQ with the requirement to build network and success through a deep understanding of cultural diversity and varying regional market dynamics. 

• Provide direct and leadership to the regional sales and marketing organizations throughout the commercial planning cycle and investment trade-off decisions.

• Collaborate & align closely with other EMEA & APAC marketing leadership, especially technical marketing & training as well as base marketing.

• Collaborate closely with Affiliate GM’s and Marketing to ensure EMEA & APAC and Global designed programs and initiatives fulfill local and Global needs.

• Define & decide on measurable priorities and focus.

• Seek alignment with business unit objectives and programs.

• Create a culture around world class leadership at HF and corporation and drives sustainable leadership.

• Contribute to HF related planning processes, lead the aggregation if necessary.

• Protect/Strengthen the HF Brand

• Ensure compliance in performing the training as required by the training procedure.

• Ensure compliance in reporting product experiences according to HF requirement.

• Coordinate best practice sharing for areas of responsibility within EMEA & APAC.

Profile Requirements

Education & Experience

• Bachelor’s degree required; Master’s degree preferred.

• Successful track record in marketing and sales leadership roles within the medical device industry.

• Experience managing regional teams across the EMEA

• Demonstrated success in change management and strategic planning.

Knowledge & Skills

• Medical Device Capital Equipment industry and marketplace trends knowledge

• Business planning and project planning

• Analytical, creative and operational marketing skills - including statistical process control, measurement of variability and data-based decision making.

• Strong analytical skills: ability to analyze data to translate market insight from internal and external sources into powerful insights.

• Strong project or program management skills and successful experience in matrix organizations

• Excellent communication skills: fluency in English, additional language skills are beneficial but not a must

Competencies

• Set a clear strategic vision and guide teams within defined parameters to achieve goals.

• Drive measurable results through effective planning, execution, and performance tracking.

• Inspire teams and foster a strong connection to Abbott’s mission and values.

• Promote a culture of innovation, open communication, and continuous learning from both success and failure.

• Analyze financial, reimbursement, and market data to inform strategic decisions.

• Develop and implement impactful marketing strategies based on research and market insights.

• Navigate complex, multi-stakeholder environments with agility and consensus-building skills.

• Build and maintain strong internal and external business relationships.

• Demonstrate initiative, adaptability, and a forward-thinking mindset in dynamic settings.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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