Head of Marketing & Strategy

Head of Marketing & Strategy

We are seeking an experienced Head of Marketing & Strategy to lead our Marketing team and coordinate the strategy efforts of the Energy business unit. The ideal candidate will be leading the marketing team to develop comprehensive marketing and content plans, and collaborate closely with the sales team and offering experts to ensure cohesive strategies. In parallel he/she will be articulating our strategy into effective execution plans, to keep our business on a healthy growth path.

This role requires strong leadership, excellent communication and writing skills, a deep customer focus, strong understanding of go-to-market strategies in a B2B context, a strategic mindset and a deep interest for the energy sector. If you want to have an impact, this role is for you!

Who we are

At N-SIDE, we believe in a future of accessible, sustainable energy for all. A future where optimisation drives electricity grids and markets to maximize industry competitiveness and well-being of citizens.

This calls for bold innovation and close collaboration across the energy ecosystem.

We harness the power of mathematical optimization and AI to tackle the most complex challenges faced by market and grid operators. Rooted in passion, innovation, and collaboration - our culture enables us to shape and deliver tailored, robust solutions with our clients.

What you’ll do

• Go-to-market: contribute to the go-to-market strategy, with the relevant stakeholders, and be a key contributor in our market segmentation (addressing different stages of the buyer's journey), strategic positioning, channel selection, and pricing strategy.
• Market research and intelligence: Conduct deep dives into market research and competitive landscapes, ensuring our offerings align with market needs.
• Measure and analyze marketing performance: Track key metrics and use data-driven insights to optimize our product marketing efforts.
• Copywriting and content development: Write and coordinate product messaging and (technical) content to support both internal and external communication across various channels and media.
• Content strategy: Keep a close look at industry insights and trends to inform and shape the content plan. Conduct content audit, provide insights to support strengthen brand positioning and support building a compelling brand presence
• Cross-Functional Collaboration: Serve as the primary liaison between sales, product, and marketing teams to ensure alignment and optimize go-to-market strategies.
• Contribution to Events and Campaigns: Provide support to the marketing team in the consistent messaging and strategy on events, such as product launches, brochures, landing page, booth design.
• Strategy Definition and Execution: Contribute to the shaping of N-SIDE Energy strategy and ensure its proper execution

About you

• You have a Bachelor/Master's degree in Business and/or Marketing
• 10+ years of proven experience in Sales, Marketing, Strategy or similar role.
• Strong background in the Energy sector is a must
• Experience in a B2B tech company is an asset
• Advanced skills in developing detailed buyer personas and mapping customer journeys.
• Excellent communication and interpersonal skills.
• Strong analytical skills with a data-driven mindset.
• Experience working in cross-functional teams and managing multiple priorities in a fast-paced environment.
• Fluent in English

Travel: 10%

Start date: ASAP

Our offer

What’s important for us is that you grow and learn, because we care about you, which is N-SIDE’s hallmark.You will be part of a fun and flexible work environment in which creativity, freedom and initiative are rewarded.

You will join a diverse team of over 200 passionate engineers, computer scientists, and business experts from 30+ different nationalities, with 25% holding PhDs. Together, we are committed to making a meaningful impact toward a more sustainable future.

N-SIDE offers a great compensation package, which includes a company car and full range of benefits which can be personalised thanks to our Flex Income Plan.

All candidates will be treated equally without regard to race, color, religion, sex, age, sexual orientation, citizenship, disability, gender identity, marital or family status, veteran status or any other legally protected basis, in accordance with applicable law. N-SIDE will not tolerate discrimination or harassment based on any of these characteristics.

We are headquartered in Belgium with offices in the USA and Japan. The company is certified B Corporation, Best Managed Company by Deloitte Belgium, and ISO 27001.

Motivated to join our team and bring N-SIDE to the next level?

We are looking forward to receiving your application!

We are committed to respecting your privacy and protecting your personal data, including any information which allows us to identify you as an individual person. N-SIDE uses the applicant’s personal data in a fair and lawful manner. N-SIDE collects and processes personal data in accordance with the privacy statement available in the privacy policy. Personal information (applicant data) submitted by an applicant will only be used by N-SIDE to ensure an effective recruitment process and will be used for recruitment purposes only.

#LI-TKA