CRM Analyst

You’re not just driven by data, you use it to shape vision, challenge business decisions, and lead transformation. With your strategic insights as a CRM Analyst, analytical depth, and pragmatic mindset, you bring clarity and impact to every customer decision we make. You ensure our CRM thinking is always one step ahead. 

As a CRM (data) analyst in the XUD team (part of the Telenet Commercial Tribe), you join a dynamic group focused on increasing the value of our existing customer base: cross sell, upsell, deepsell, and more. You work closely with Go-To-Market Managers, Communication Experts, and Digital Experts to define and implement the right strategy for each customer segment. From a CRM perspective, you challenge assumptions, ensure solid data-driven decisions, and make sure the customer view is never lost.

Your responsibilities as a CRM Analyst

• You help shape CRM strategies that match our business goals and what our customers really need. 
• You execute CRM campaigns yourself, taking the lead in targeting, testing, and performance analysis. 
• You ensure ongoing prioritization of CRM initiatives, balancing short-term value with long-term impact. 
• You apply a strong test-and-learn mindset, identifying improvement opportunities after every campaign. 
• You translate data into powerful insights and actionable recommendations for Go-To-Market and marketing teams. You're a true sparring partner for them!
• You serve as a CRM mentor, bringing others along in your CRM thinking. You coach when you can and share your expertise through day-to-day collaboration.

What we have to offer
You will be joining a company that invests fully in you and adapts your work environment optimally to what you need. This allows you to develop while taking care of your work-life balance. What else are we throwing into the fray?

You will have every opportunity to further develop your expertise. We stimulate your personal growth with internal mobility opportunities and extensive learning opportunities, but also give you the chance to press the pause button after a while or take a completely different path.

A varied job in which you achieve tangible results and make your mark.

A competitive gross monthly salary that we complement with benefits (ex. homeworking policy, company car, specific benefits such as meal vouchers, hospitalization insurance, telephone subscription, discounts on Telenet products, smartphone, etc.).

The fine company of colleagues who are as enthusiastic as you are.

Our ideal CRM Analyst

• You have strong experience in CRM, customer data, and campaign optimization, ideally in a marketing or commercial environment. 
• You combine strategic thinking with hands-on execution, you enjoy both shaping the roadmap and digging into the data. 
• You have experience mentoring others and enjoy helping colleagues grow. 
• As we work with Alteryx you have solid experience with this tool or data tools like SPSS Modeler, SAS —and can write SQL queries. 
• Concepts like A/B testing, control groups, and ROI calculation are second nature to you. 
• You’re fluent in Dutch and/or have a good command of English. 
• You act with integrity, always respecting customer privacy and data ethics.