Job Description:
Functional description:
Your responsibilities
You translate campaign briefings into creative concepts that resonate with the target audience.
You write attractive and accessible texts for various formats (SoMe posts, emails, articles, speeches, scripts, web pages, etc.), while respecting our tone of voice and our guidelines.
You work in pairs with a Dutch-speaking Storyteller, whose texts you translate/adapt into French .
You collaborate with the video team to define creative concepts, which you translate into storyboards and scripts.
You think of innovative solutions to effectively communicate complex messages.
You find creative ways to reuse content across different channels and formats.
You leverage AI to optimize content production.
You collaborate with designers and other stakeholders to ensure proper content integration .
Experience/Knowledge Required : Experienced storyteller (min 10 years) with French as a native language
Technical skills:
Mandatory:
You have the experience to effectively interpret briefings and convert them into content.
You have excellent written and oral communication skills in French (creation) and you also have a good knowledge of Dutch (transcreation).
You are comfortable with both short copy (banner, SoMe post, etc.) and long copy (e-mailing, news, article, video script, etc.).
Professional Experience Mandatory:
You are creative . You enjoy proposing and testing new approaches, based on performance and/or marketing insights.
You always put the customer first : you rework the texts until they are 100% adapted to your target
Preferable:
You are familiar with the challenges of the banking sector or are willing to explore them in depth.
Soft skills:
You embody our One Brand, One Voice, One Bank philosophy: you ensure compliance with brand guidelines and play an active role in improving collaboration through open dialogue , active listening , transparency and team spirit .
You are ready to commit to your squad and learn about the segment you work for.
You are continuously informed about what the competition is doing and the latest trends in communication .
You respect the organizational principles of agile work : adapt quickly, feel responsible, act like an expert, deliver on time and according to instructions, respect your own expertise and that of others.
You commit to delivering a result : you do what you say, you say what you do and you take responsibility and initiative.